M-COMMERCE or mobile commerce is the world’s fastest growing consumer trend. This year, there will be more than 6 billion mobile-connected devices — cell phones, smart phones, iPads, tablets, and more —- and the number keeps increasing.
If you’re a retailer, you need to re-think your sales strategy to fully embrace and support communicating and selling to mobile users.
6 action ideas that can help optimize your mobile sales strategy:
1. Link your Social media posts — Facebook, Twitter, Pinterest, and others to mobile devices
Mobile is the default platform for social media. It’s the place people connect all day and night to be educated, informed, entertained, and sold products.
It’s vital that your social media posts are linked to mobile optimized landing pages to provide your prospects with optimal customer experience.
2. MAKE SURE YOU LOOK GOOD ON EVERY SCREEN!
In our multi-device world consumers expect fast and attractive experiences as they navigate from laptop to tablet to smartphone. At the most basic level, create a great experience across devices by making sure your website automatically adapt to user device type.
3. SIMPLIFY IT!
On smartphones, mobile websites need to help the shopper navigate directly to where they want to go — and do it fast! Try to limit the number and size of your product recommendations.
4. PERSONALIZE AND TARGET CONTENT
Since mobile devices only have space for four to five recommendations to fit on a screen, take a laser focused strategic approach to the recommendations you want to display.
5. LOCATION-BASED OFFERS
Most consumers typically carry their smartphones with them everywhere, so targeted, location- based offers can be the most effective. This includes promoting offers to potential customers when they’re walking outside of a store to encourage them to come in as well as special in-store offers to encourage purchases.
6. FOCUS ON THE CART
Many retailers invest in the design, product assortment and merchandising of their mobile sites, but totally forget about the shopping cart.
97 percent of mobile carts are abandoned, according to SeeWhy.com. That’s because mobile shopping carts are filled with unnecessary elements and multiple screens that interfere with the actual transaction, often requiring as many as 12 screens to complete a purchase!
You can fix that! — Get the latest cart software to create automated and one-click purchasing for your mobile guest checkouts. You’ll quickly see customer satisfaction rise, have more completed transactions, and experience a growth in the percentage of return customers to your site.